London, June 2025 – Eunice, an AI fintech company solving B2B challenges in crypto and CryptoUK, the leading trade body representing the digital asset sector in the UK, have today announced their partnership to form the ESG Working Group.
The strategic partnership comes as the digital assets sector continues to grow at pace, with businesses increasingly demanding clear and practical guidance on sustainability and ethical business practices.
The ESG Working Group is co-chaired by Chrislyn Pereira, Eunice’s Chief Of Staff, and Elena Tzvetinova, Eunice’s Chief Operating Officer. The group’s objectives include:
- Raising awareness of ESG principles and developments;
- Advocating for a pragmatic approach to ESG regulation and implementation;
- Adopting ESG principles in an impactful and consistent manner;
- Accelerating stakeholder recognition of the industry’s positive ESG impact and initiatives.
In addition to working collaboratively on a number of workshops, webinars and lunch lessons, aimed at educating CryptoUK’s 100+ members on the latest regulatory requirements, Eunice and CryptoUK are also building a comprehensive sustainability toolkit alongside partner organisations within the CryptoUK membership. It will be designed to serve as a reference point for companies navigating ESG considerations in crypto. This includes a directory classifying ESG requirements, global regulatory benchmarks, and a roadmap for how crypto businesses can adopt responsible, transparent and sustainable practices.
“This collaboration with Eunice reflects our shared mission which is to ensure the UK crypto industry grows responsibly, transparently, and sustainably,” says Su Carpenter, Executive Director at CryptoUK. “We’ve long advocated for fair and future-facing regulation, and this ESG framework is a crucial next step for the industry.”
Eunice joined CryptoUK as a member in 2023 during the trade body’s ongoing work on the HM Treasury’s cryptoasset regulatory framework. Chrislyn and Elena have since been active contributors to CryptoUK’s Consultation Working Group, before spearheading the ESG Working Group, bringing deep expertise in AI-enabled regulatory compliance in crypto.
“Partnering with CryptoUK enables us to combine regulatory insight with AI-driven tools that can guide firms through ESG obligations,” said Elena Tzvetinova, Chief Operating Officer at Eunice. “We believe this toolkit will be instrumental in shaping responsible innovation in UK crypto.”
The ESG toolkit will be publicly released later in 2025 and is expected to set a benchmark for both UK-based firms and international crypto organisations seeking to align with best practices in sustainability and governance.
