Riding the Wave: Brands from Southeast Asia Making Their Mark in Western Markets

Riding the Wave: Brands from Southeast Asia Making Their Mark in Western Markets

By Jonathan, Unlimit Head of Sales and Partnership APAC In recent years, Southeast Asian companies have made significant progress in expanding into Western markets. A survey by HSBC conducted in November 2023 revealed that many Southeast Asian businesses are particularly focused on broadening their supplier networks, with China often acting as a pivotal gateway to…