By Kristin Reischel, Senior Director of Solutions Marketing at Rapyd
The B2B payments landscape is on the brink of a transformative shift towards real-time transactions, presenting a powerful growth opportunity for banks and payment entities.
According to Deloitte, real-time payments could replace US$18.9 trillion in Automated Clearing House (ACH) and check-based B2B payments in the United States by 2028 – and in an aggressive growth scenario, that number could jump to US$37.0 trillion. However, despite this potential, the landscape remains marred by sluggish and highly inefficient payment mechanisms.
In dynamic payment environments like Online Travel, Gaming, and Affiliate Marketing, industries face a multitude of challenges in handling money disbursement. Tackling three specific challenges in these businesses is crucial for elevating customer experiences and improving operational efficiency for merchants.
1. Regulatory Risks and Compliance
Navigating the regulatory landscape becomes immensely intricate when businesses span multiple countries, since regulatory risks and compliance standards vary across different jurisdictions. Each nation has its unique set of laws and regulations, creating a maze of challenges for achieving compliance.
In the Online Travel sector, valued at US$2.3 trillion in 2023 and projected to grow at a compound annual growth rate of 10.3% over the forecast period (Global Data), agencies operating across diverse regions encounter intricate and diverse regulatory landscapes. To address these complexities, payment providers require specialized compliance teams equipped with extensive global regulatory knowledge.
Specialized compliance teams are the compass businesses need to navigate regulatory mazes across borders.
The rigorous implementation of KYC (Know Your Customer), KYB (Know Your Business), AML (Anti-Money Laundering), and CFT (counter-terrorist financing) protocols emerges as a crucial cornerstone, especially in high-risk environments. Ensuring compliance not only validates user identities and business partners but also safeguards against money laundering and funding terrorism.
Online Travel Agencies (OTAs) exhibit a multifaceted nature, consolidating various services for consumer ease but relying on sophisticated technology to navigate global payments. Sophisticated transaction monitoring is crucial, particularly in OTAs or Gaming sectors, where complexity is heightened.
2. Chargebacks: A Persistent Challenge
Within these industries, chargebacks emerge as a persistent challenge, particularly in the domains of travel and gaming. Consumers frequently dispute transactions, seeking refunds due to dissatisfaction with travel services or unauthorized gaming expenditures by minors using their parents’ credit cards. This recurring occurrence significantly complicates business operations.
Chargebacks disrupting your business? An integrated dispute system can be your shield against transactional turbulence.
For business owners, managing chargebacks can quickly become a messy affair. To address this issue, fintech partners must offer an integrated dispute and chargeback system, empowering businesses to navigate each stage of disputes with precision. This system facilitates the submission of evidence, such as tour images proving client satisfaction, to counter chargeback claims on a case-by-case basis, ensuring a robust defense against disputed transactions.
3. Geo Coverage and Transaction Flow
Another significant challenge faced by dynamic payment industries revolves around the flow of transactions across different countries and regions, with varied regulations posing obstacles to seamless transactional operations. Fintech partners can play a pivotal role in overcoming this hurdle by enabling businesses across diverse geographies to operate seamlessly from a unified platform. This is particularly crucial in Affiliate Marketing, where platforms require global payment capabilities across numerous countries where affiliates operate, as well as for Online Travel Agencies that need to navigate sending timely payments to partners across the globe.
Partnering with fintech providers breaks down transaction flow obstacles, enabling seamless global operations
With that said, a robust global payments partner must not only facilitate payment acceptance but also offer fund retention and disbursal across the globe, including hard-to-reach regions. Providing a diverse array of payment methods and currency support, coupled with superior transaction monitoring and compliant infrastructure, remains paramount in empowering merchants in today’s intricate payment environments.
Strategic partnerships with fintech providers are the lifeline for businesses navigating the complexities of dynamic payment environments.
Addressing regulatory compliance, chargebacks, and transaction flow is crucial for industries like Online Travel, Gaming, and Affiliate Marketing in dynamic payment environments. Fintech partners play a key role in providing solutions to meet these challenges. By utilizing specialized compliance teams, integrated dispute systems, and robust global payment platforms, businesses can enhance customer experiences and operational efficiency. As real-time transactions become more prevalent, strategic partnerships with fintech providers are increasingly vital for navigating these complexities effectively.
Looking towards the future, as technology continues to advance and consumer demands evolve, the importance of adaptable and innovative payment solutions cannot be overstated. Businesses must remain agile, continuously evaluating and adopting new technologies and strategies to stay ahead in the rapidly changing payment landscape. By embracing innovation and fostering strong partnerships, businesses can position themselves for sustained success.
About Author:
Rapyd lets you build bold. Liberate global commerce with all the tools your business needs to create payment, payout and fintech experiences everywhere. From Fortune 500s to ambitious business and technology upstarts, our payments network and powerful fintech platform make it easy to pay suppliers and get paid by customers—locally or internationally.
With offices worldwide, including Tel Aviv, Dubai, London, Iceland, San Francisco, Miami, Hong Kong and Singapore, we know what it takes to make cross-border commerce as easy as being next door. Rapyd simplifies payments so you can focus on building your business.
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